BEYOND GRIT. BEYOND FEAR.
Trade the four walls for the trail. Out here, we don’t just hike.
We hunt for sisu—the Finnish secret to unshakeable courage.
Through raw conversation and guided challenge,
we’ll burn through the fear that’s holding you back and forge the life you were meant to live.
No gimmicks. No bullshit. Your transformation begins on day one.
Just one question to begin your complimentary 2-hour session.
Meet Caso, the Flannel Cowboy
Hey, I’m Caso. I’ve worked as both an EMT and a substance use counselor, helping people through some of life’s toughest moments. Along the way, I saw how modern healthcare often misses the mark—especially when it comes to creating authentic connection and lasting personal growth.
That’s why I created Flannel Cowboy: a nature-based coaching practice for spirited men in Des Moines who are ready to reconnect with themselves and move forward with purpose. My approach is client-centered, solution-focused, and grounded in the healing power of movement, conversation, and the outdoors.
I’m here to listen deeply, hold space for real change, and walk beside you as you live more fully—and more true to yourself.
Comfort Is a Cage. Sisu Is the Key.
Modern life offers comfort and security but has left many of us feeling spiritually thwarted—lacking a sense of aliveness, depth, and purpose. The block isn’t a lack of options; it’s a paralysis stemming from a culture of fear. The antidote is sisu.
It’s a Finnish concept with no direct English translation—a visceral courage to act even when fear is present. It is the practice of leaning just beyond your edge and telling fear:
"I will Act Anyway"
At Flannel Cowboy, we don’t aim to eliminate fear. We cultivate sisu. Here, you will:
Lean just beyond your edge in everything you do.
Learn to stay present with fear and discomfort.
Open a space that is raw, awake, and deeply alive.
Ignite the mission-driven vitality of a fully awakened life.
Ready to Forge Your Path?
Just one question to begin your complimentary 2-hour session.